Born SMART

'Creativity is Intelligence having fun'  - Albert Einstein

We are passionate about nurturing Bubs to make sure they can be their best possible selves when they finally go out into the big wide world!

The first 5 years of a Bubs' life are the most crucial for their development. They are born with all of the brain cells they will ever need in life, but it is the connections that are made between these cells that allow the brain to function well. From birth, the right toys can help to stimulate these connections, leading to successful, capable adults. 

With the help of Health Care Professionals and our Bubs testers, we bring you a range of sustainable, plastic free, imagination encouraging toys.

Most toys will be presented to you in your FREE PERSONALISED, 100% organic cotton eco-friendly bag. The perfect solution for storing and travelling!

We have fallen in love with each of these toys, and we hope you do too!

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Showing 11 of 11 products in Born SMART
3D colour-in Little Palace
£12.00
Let your Bub's imagination run wild and decorate this Little Palace with...just about anything you can imagine!
3D colour-in Pirate Ship
£12.00
Release your Bub's inner pirate by decorating their very own Pirate Ship with...just about anything you can imagine!
3D colour-in Unicorn
£12.00
Let your Bub's imagination run wild and decorate their very own Unicorn with...just about anything you can imagine!
3D colour-in Tipper Truck
£12.00
Let your Bub's imagination run wild and decorate their own Tipper Truck with...just about anything you can imagine!
Alphabet Shapes
£35.00
Large tray puzzle, great for teaching your Bubs the alphabet and letter associations. Recommended for ages 18m+
Bear Clock
£30.00
Your Bub's first introduction to time! Suitable for ages 3 years+
Counting Carrots
£30.00
Counting & stacking game, great for first counting skills and dexterity. Suitable for ages 18m+
Eco-Rainbow 'Rusty Robo' Construction Blocks
£35.00
Great for all ages, these blocks promote hand-hand and hand-eye coordination, as well as stamina, dexterity, and frustration ​​​​​​​tolerance. 
Eco-Rainbow 'Sweet Home' Construction Blocks
£35.00
Great for all ages, these blocks promote hand-hand and hand-eye coordination, as well as stamina, dexterity, and frustration ​​​​​​​tolerance. 
Giant Cardboard Colour-in Playhouse
£45.00
Nurture your Bubs' creative flare with this sturdy, Eco-friendly, decorate yourself Cardboard Playhouse
Rainbow Tunnel
£25.00
Stacks together just like a real rainbow, encouraging colour & size recognition. Suitable for ages 18m+